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Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad inventory against an NBA game or some other live sporting event, right? The post For CTV And Video, The Most Obvious Cont…
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend. The post TV …
Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer and seller agents. Raptive launched an intelligence division,…
SEC Network has launched a new campaign titled 'We Love It Here: Fall Anthem' to celebrate the enduring passion for sports within the Southeastern Conference (SEC). The campaign is part of the network's '26-'27 brand initiative and was deve…
Primark has launched a new activewear collection, Primark Form, through a global campaign titled 'That's Kinda Game-Changing,' created by VCCP. The campaign aims to challenge the conventional seriousness of sports advertisements, underscori…
PUCPR, bibigo, Sandisk, and more
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars. This story was first published by Digiday sibling Modern Retail . After the launch of many different …
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV. This week’s Future of TV Briefing looks at recent data indicating that pe…
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator. Forget AI-generated creators. There’s an army of people making content bas…
The Tampa Bay Buccaneers quarterback has co-created a body wash and deodorant collection blending product, purpose, and philanthropy.
Autodesk's campaign puts real customers at the center of an emotional pitch for human creativity.
ADWEEK has appointed Tim Hart as chief operating officer, a newly created role designed to strengthen execution and accelerate the company’s evolution as a media, events and professional-intelligence platform.