Barclays has launched a new campaign titled 'Be a step ahead with Barclays Premier,' focusing on assisting Mass Affluent customers with modern financial challenges. The campaign, created by VCCP, addresses the complexities of managing finances alongside busy work and family lives. It emphasizes Barc...
The American Pecan Promotion Board has launched the third iteration of its 'Surprisingly Snackable Pecans' campaign, continuing its partnership with Signal Theory and creative studio SixTwentySix. The campaign features a series of humorous spots aimed at highlighting everyday moments where pecans ma...
Lola, Destination Canada, Expedia
Lola USA has launched a new global visual identity as part of its expansion into the United States and Brazil, collaborating with renowned graphic designer David Carson. The campaign aims to establish Lola as a globally minded creative agency with a strong presence in Spain and beyond. The centerpie...
Expedia and Destination Canada have collaborated on a travel series titled "See Yourself in Canada," aimed at showcasing the country's varied landscapes through engaging narratives. The campaign, directed by Charles Frank from Voyager and edited by Nico Frank of Leap Year, comprises four films. Thes...
Müller, Myprotein, Morgan & Morgan
Müller and Myprotein have introduced a new advertising campaign titled 'Together Hits Different,' aiming to highlight the benefits of teamwork in the protein-enriched dairy sector. The integrated effort, developed by VCCP, centers around a 60-second hero film featuring influencers GK Barry and Paul...
Morgan & Morgan has launched the latest installment in its 'Power Move' campaign with a new spot titled 'Merman.' This national campaign continues the firm's tradition of incorporating humor into legal advertising. The commercial is set at a public pool and features a lifeguard who is revealed to be...
Progressive, MLS, KAYAK, WPBL, Noom, YZD, Allwyn
Progressive Insurance, along with its creative partner Arnold, has unveiled the latest installment of its popular Dr. Rick campaign. This new entry, titled 'Let It Out,' takes a humorous turn by encouraging young homeowners to embrace, rather than resist, their transformation into their parents. The...
Major League Soccer has launched 'Can I Kick It?', an anthemic spot as part of their 'MLS Is Back' campaign. The commercial features a host of MLS stars alongside cultural icons such as Magic Johnson, David Beckham, Kevin Durant, and Matthew McConaughey. Directed by Romain Chassaing and edited by Ed...
KAYAK has introduced a new campaign titled 'Bookboards' aimed at addressing the common issue of group trips that never materialize beyond the planning stage. According to recent research conducted by KAYAK, a significant 84% of travelers have experienced group travel plans that failed to progress pa...
The Women's Professional Baseball League (WPBL) has introduced the names, uniforms, and visual identities of its four inaugural teams, in collaboration with Toronto-based agency Arrivals + Departures. Each team's identity is inspired by a trailblazing woman connected to the team's city or the histor...
Noom has launched a new integrated brand campaign titled 'Lose for Keeps,' featuring Rebel Wilson as the Chief Wellness Ambassador. The campaign addresses the ongoing debate in the weight loss industry about the effectiveness of GLP-1 medications when combined with healthy habits. It is being rolled...
YZD has launched its first major brand campaign, 'Your Place to Land,' aimed at raising awareness about the transformation of the former Downsview Airport lands in the Greater Toronto Area (GTA). This initiative invites residents to envision themselves as part of the area's evolving future, as it tr...
Allwyn has launched a new integrated marketing campaign to mark the UK debut of Powerball, a globally recognized lottery game known for its large jackpots. The campaign, developed in collaboration with creative agency VCCP, aims to increase nationwide awareness and excitement about Powerball by posi...
Highlights from Rice Krispies, Journeys, QuikTrip, and Wellhub
Rice Krispies Treats continues its 'Treat Your Inner Child' campaign with two new spots directed by Grayson Whitehurst. These ads expand on the original concept introduced in 2025, emphasizing the playful and escapist qualities associated with the brand. The campaign suggests that enjoying a Rice Kr...
The 'Life on Loud' campaign by Journeys reimagines the back-to-school experience as a vibrant expression of self-identity and creativity. Launching on July 14, the campaign emphasizes the idea of turning the return to school into an opportunity for personal expression. The narrative is driven by the...
QuikTrip has launched a new out-of-home (OOH) campaign titled 'Welcome In, World' coinciding with the FIFA World Cup. The campaign targets international fans visiting the United States, offering a warm welcome through QuikTrip’s signature in-store greeting. This initiative extends beyond the store e...
Wellhub has launched its first major brand campaign aimed at the US market, featuring actor and wellness advocate Terry Crews. The campaign, produced by Surreal Hotel Arts and directed by Carlão Busato, aims to introduce Wellhub’s approach to workplace wellness through a film and visual campaign tha...
Disney, Alabama Natural Gas, Eudora, Ollie & Zola
Disney has launched a teaser campaign for a collaboration with the NFL and Champion, leading up to the Disney Fan Draft event at Fanatics Fest in New York City. The campaign features NFL Commissioner Roger Goodell receiving a surprise video call from Mickey Mouse, hinting at the collaboration withou...
The Alabama Natural Gas Association has launched the Potluck All-Stars Competition, a campaign that highlights the time-honored tradition of cooking with natural gas. This initiative centers on family members, particularly grandmothers, who are the custodians of cherished recipes and culinary memori...
Eudora, a prominent beauty brand under the O Boticário group, has launched a new film campaign for its Siàge Nutri Diamond product line. The campaign, featuring international model and actress Valentina Ferrer, aims to meld scientific precision with high-fashion aesthetics. Developed by AlmapBBDO an...
Ollie and Zola have teamed up to launch the 'Dog of Honor' campaign, which acknowledges the growing trend of including dogs in wedding celebrations. The initiative aims to cater to canine companions who play a significant role in weddings, offering them a special meal on the big day. The campaign hi...
Opill, GRE, Buddig, MilkPEP, Amazon Prime, Finom, Ontario Beef, Tango
Opill, known as America's first over-the-counter daily birth control pill, has introduced a new campaign titled 'As Easy As Opill.' This initiative emphasizes the brand's commitment to broadening access to birth control without the need for prescriptions, appointments, or insurance. Developed in col...
The Graduate Record Examinations (GRE) has launched 'Step Forward,' a brand transformation initiative aimed at redefining its role in the competitive landscape of graduate admissions. Partnering with creative agency Bindery, the campaign addresses the evolving needs of a generation with more educati...
Buddig has launched its latest campaign, 'Eat Your Buddig,' to promote its meat and snack offerings as convenient, protein-packed options for on-the-go consumers. The campaign reintroduces the character of Grandma Buddig, who first appeared last year, in a playful role designed to resonate with a ne...
MilkPEP has launched the 2027 Milk Man Hydration Calendar, featuring actor Charles Melton, to highlight milk's hydration benefits over water. The campaign utilizes social media engagement to connect consumer interest with direct purchases. Comments on Melton's online posts are transformed into autom...
Amazon Prime has introduced a new advertising campaign, 'It's on Prime,' which integrates elements from its popular Prime Video franchises, 'The Boys' and 'Reacher,' with the company's hallmark fast, free delivery service. This initiative represents a collaborative effort between Amazon's brand mark...
Finom, an all-in-one banking platform, has launched a new brand identity created by Dubai-based Border Zero Creative and Branding Agency. The rebranding effort centers around the concept of light, symbolizing clarity and focus for entrepreneurs. The color pink is used to convey energy and vitality,...
Ontario Beef has launched a new phase of its 'Ask Your Butcher' campaign, developed by the agency Bob's Your Uncle. The campaign humorously suggests that customers can turn to their butchers for advice on a variety of topics, from personal grooming to dance moves. By presenting butchers as knowledge...
Tango, the soft drink brand owned by Carlsberg Britvic, has launched a new advertising campaign titled 'Wrecking Ball of Tang,' marking the return of the iconic slogan 'You Know When You’ve Been Tango’d' after a 24-year hiatus. Developed by VCCP, the campaign aims to connect with a younger audience...
Olarin Panimo, Freddy's, Ricola, and more
Finnish craft brewery Olarin Panimo is launching a beer called 'Best Served Without ICE' to protest the presence of US Immigration and Customs Enforcement (ICE) agents at the 2026 FIFA World Cup. The brewery's initiative addresses concerns over ICE's role in tournament security, amid fears that the...
Freddy's Frozen Custard & Steakburgers has launched a new campaign titled 'This is the Good Stuff,' encouraging people to slow down and appreciate meaningful moments. Developed by the creative agency 3Headed Monster, the campaign aims to shift perceptions of fast food by highlighting the quality and...
Ricola, Homewards, Genesys, BMO
Ricola has launched a new campaign aimed at helping soccer fans maintain their vocal stamina throughout the excitement of the soccer season in North America. The 'Keep Your Voice in the Game' campaign seeks to address the common issue of losing one's voice from cheering, chanting, and celebrating du...
Homewards, in collaboration with Studio AKA, has launched a campaign focusing on the potential of data to prevent homelessness. The initiative introduces the Homelessness Data Lab, which aims to unite businesses, local partners, and the sector to explore how technology and innovations can foresee an...
Genesys, a leader in AI-powered experience orchestration, has launched the latest installment of its ongoing campaign, 'The Next Level of Experience.' The campaign features a series of dynamically shot advertisements and social media snippets, showcasing top athletes from Formula 1, tennis, and golf...
BMO has launched a new campaign designed to transform Toronto into a vibrant celebration of soccer as the city prepares to host a major soccer tournament. The campaign, created in collaboration with TBWA\Canada, aims to engage fans across Toronto through various interactive and visual experiences, d...
Featuring campaigns from Wimbledon, RBC, UNICEF, and more
Darn Tough has introduced a national advertising campaign titled "We Make One Thing And One Thing Only," focusing on the craftsmanship behind its socks. The campaign, developed by Someoddpilot, provides a humorous perspective on the manufacturing process at Darn Tough's Vermont mill. It features a 6...
Valvoline Instant Oil Change has launched a new campaign titled 'The Ride Wrangler,' developed in collaboration with creative agency 3Headed Monster. The campaign aims to redefine the quick oil change category by focusing on the importance of making informed decisions about vehicle care. In an indus...
Allwyn, the operator of The National Lottery, has introduced a new marketing campaign to support the updated Lotto game format, which now allows players to have two chances to win with a single ticket. The campaign, developed in collaboration with the creative agency VCCP, aims to increase awareness...
Royal London, the UK's largest customer-owned life, pensions, and investment company, has launched a new campaign titled 'Royal London Works For You.' This initiative aims to highlight the company's customer-owned structure by positioning customers as the bosses. The campaign, developed in collabora...
Wimbledon has launched its 2026 advertising campaign, 'Where Beauty Meets the Battle,' as part of the brand platform 'There Is Only One Wimbledon.' The campaign aims to capture the essence of The Championships by highlighting the unique blend of tradition, beauty, and competitive spirit that defines...
RBC has launched a new campaign titled 'Crochet,' focusing on integrating financial responsibility into everyday life. The campaign features a young artist whose creativity transforms ordinary items into unique, colorful crocheted creations. This narrative illustrates how financial considerations of...