A

AdExchanger

http://www.adexchanger.com/feed/ (RSS订阅地址)

For CTV And Video, The Most Obvious Contextual Audiences Don’t Always Produce The Best Results

<p>Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad inventory against an NBA game or some other live sporting event, right?</p> <p>The post <a href="https://www.adexchanger.com/tv/for-ctv-and-video-the-most-obvious-contextual-audiences-dont-always-produce-the-best-results/" data-wpel-link="internal">For CTV And Video, The Most Obvious Contextual Audiences Don’t Always Produce The Best Results</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/9/9
阅读更多

TV Manufacturer Telly Touts Programmatic Home Screen Ads

<p>Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend. </p> <p>The post <a href="https://www.adexchanger.com/streaming/tv-manufacturer-telly-touts-programmatic-home-screen-ads/" data-wpel-link="internal">TV Manufacturer Telly Touts Programmatic Home Screen Ads</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/9/9
阅读更多

Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s?

<p>Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer and seller agents. Raptive launched an intelligence division, appointed a chief AI officer and outright acquired an AI company. AI is becoming an operational layer of the business itself [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/content-studio/everyone-in-ad-tech-will-soon-have-an-ai-operational-layer-are-you-building-yours-or-renting-someone-elses/" data-wpel-link="internal">Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s?</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/9/9
阅读更多

Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service

<p>Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.</p> <p>The post <a href="https://www.adexchanger.com/marketers/actionable-raises-10-million-to-build-a-better-understanding-of-cause-and-effect-in-customer-service/" data-wpel-link="internal">Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/9/9
阅读更多

The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask

<p>For 22 years, I have worked on the buy side – across agencies, brands and now at their intersection – helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear common cause: Buyers are exhausted. They spend too much time tracking changes, managing campaign and budget [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/data-driven-thinking/the-amazon-ads-lawsuit-raises-questions-about-auction-disclosure-dsp-buyers-need-to-ask/" data-wpel-link="internal">The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/9/9
阅读更多

Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat

<p>What Now? Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, anyone?) Behemoths like Walmart, Uber and Amazon commonly bundle their offerings with entertainment studios and other content providers, but never [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/daily-news-roundup/wednesday-09092026/" data-wpel-link="internal">Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/9/9
阅读更多

AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy

<p>Traffic-starved digital publishers will do anything to make ad revenue these days – even go to therapy. Hence why sell-side experts and independent consultants Jana Meron and Scott Messer launched their new joint venture, AdTech Therapy, earlier this year. Meron and Messer join this week’s episode of AdExchanger Talks – which, by the way, happens [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/adexchanger-talks/adexchanger-talks-500-ive-tried-everything-but-adtech-therapy/" data-wpel-link="internal">AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/9/8
阅读更多

Why Live Sports Is the Ultimate Stress Test For Your Unified Video Strategy

<p>This summer&#8217;s high-profile sports events, highlighted by the World Cup, reaffirmed their unique power to capture attention and unite global audiences. But, for many brands, turning that attention into impact is hard: Demand is high, inventory is limited and audiences are fragmented across a complex media landscape. With the right strategy, though, those same conditions [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/content-studio/why-live-sports-is-the-ultimate-stress-test-for-your-unified-video-strategy/" data-wpel-link="internal">Why Live Sports Is the Ultimate Stress Test For Your Unified Video Strategy</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/9/8
阅读更多

The Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity

<p>Yuriy Gorokhov will tell you, without much prompting, that telecom data isn’t as valuable as telcos like to think. Which is a little odd to hear from the head of ad platform at an identity-focused ad tech startup for telecom providers. But that doesn’t mean there isn’t a smart way to use that data, despite [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/data-privacy-roundup/the-startup-that-got-ukraines-rival-telcos-to-collaborate-on-identity/" data-wpel-link="internal">The Startup That Got Ukraine&#8217;s Rival Telcos To Collaborate On Identity</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/9/8
阅读更多

AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences

<p>L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process. </p> <p>The post <a href="https://www.adexchanger.com/marketers/ai-is-helping-loreal-brainstorm-unique-ways-to-reach-male-audiences/" data-wpel-link="internal">AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/9/8
阅读更多

推荐订阅

novgoront.jp.net

Best ads: TV, Print, Outdoor, Interactive, Radio

AdLand.tv

Campaign

Adweek