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Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. O…
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into …
The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. Thanks to massive lobbying efforts by Big Tech, other …
Featuring St. Michael's, Marshall, Buffalo Bills, and more
St. Michael’s Hospital Foundation has launched 'Be Like Mike,' a new campaign aimed at highlighting the compassionate and relentless mindset of its healthcare team. Developed by the agency Bensimon Byrne, the campaign includes a 90-second f…
Marshall has introduced The Dead Venue Sessions, a limited content series that spotlights the significance of independent live music by revisiting legendary music venues that have since ceased operations. The campaign involves sending emerg…
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars. This story was first published by Digiday sibling Modern Retail . After the launch of many different …
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV. This week’s Future of TV Briefing looks at recent data indicating that pe…
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator. Forget AI-generated creators. There’s an army of people making content bas…
The Tampa Bay Buccaneers quarterback has co-created a body wash and deodorant collection blending product, purpose, and philanthropy.
Autodesk's campaign puts real customers at the center of an emotional pitch for human creativity.
ADWEEK has appointed Tim Hart as chief operating officer, a newly created role designed to strengthen execution and accelerate the company’s evolution as a media, events and professional-intelligence platform.