In 2024, I hiked the entire Long Trail in Vermont, 263 miles from the Canada border to Massachusetts over 26 days. I hiked southbound from Canada, so the first big climbing challenge was Jay Peak, two days into my journey. In 2024, I hiked …

I’m super excited for the New HubSpot Unbound event, to be held in Boston on September 16-18. If you will be there, I hope you will consider attending my talk on Wednesday September 16 from 2:30 - 3:15. I’m super excited for the New HubSpot…

What do you notice about this photo? Does anything seem different to you? What do you notice about this photo? Does anything seem different to you?

Learn how to start a blog step by step. This guide walks you through choosing a topic, setting up your blog, and publishing your first post without the confusion. The post How to Start a Blog: Insights From Someone Who’s Helped 1000s …

Power words trigger emotion and influence readers. Here’s the original Smart Blogger list of 317 words writers use to grab attention and drive action. The post Power Words: The Original List of 317 Words That Influence Readers appeared firs…

Literary devices are the most versatile (and oldest) tool in a writer’s toolbox. Seriously… From metaphors and alliteration to help ideas “stick” in readers’ minds, imagery to evoke sensory sensations, or fores…

My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, a…

The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fu…

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used st…

Compliance-first content architecture helps regulated finance brands scale content without sacrificing governance. Learn the five-component workflow. The post Compliance-First Content Architecture appeared first on Contently . Compliance-Fi…

Finance deals close months after the content that influenced them. How to measure content ROI across long sales cycles and large buying committees. The post Measuring Content ROI in Long Finance Sales Cycles appeared first on Contently . Ma…

Your Best-Ranked Page Might Be Invisible to Google’s AI Earn a spot in the top 10, close the tab satisfied, and head out to happy hour. That’s how it used to be. If you appeared high on the search results page, you felt confident abou…

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. *** Markus writes: Greetings from Germany. I subscribed to learn m…

While Amazon is buying up rare books to feed to AI, Ann Handley is asserting the value of human-written words. The post Don’t Outsource This Part of Writing appeared first on Ann Handley . A version of this story appeared in Total Annarchy,…

While everyone is trying to sniff out AI slop, Ann Handley looks at the bigger picture and poses these two questions to consider... The post AI Slop, Accusations, And A Better Way appeared first on Ann Handley . A version of this story appe…