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David Meerman Scott Blog

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Canadians: “We've Been Neighbors for a Long Time”

<div class="hs-featured-image-wrapper"> <a href="https://www.davidmeermanscott.com/blog/canadians-weve-been-neighbors-for-a-long-time" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/l9wHsl14e4TRTqi3qVN9dMDSbaFn8F8n-vaaS-lzbME/raw:1/aHR0cHM6Ly93d3cuZGF2aWRtZWVybWFuc2NvdHQuY29tL2h1YmZzL0pheSUyMFBlYWslMjBmbGFnLmpwZw" alt="Canadians: “We've Been Neighbors for a Long Time”" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>In 2024, I hiked the entire Long Trail in Vermont, 263 miles from the Canada border to Massachusetts over 26 days. I hiked southbound from Canada, so the first big climbing challenge was Jay Peak, two days into my journey.</p>

2026/8/30
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Heading to HubSpot Unbound? Please Consider Attending My Talk!

<div class="hs-featured-image-wrapper"> <a href="https://www.davidmeermanscott.com/blog/heading-to-hubspot-unbound-please-consider-attending-my-talk" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/lSH3NwowoQpfTW1lAALXRRuYrwMPyEpcLEoJg5hTvTg/raw:1/aHR0cHM6Ly93d3cuZGF2aWRtZWVybWFuc2NvdHQuY29tL2h1YmZzL1VuYm91bmQlMjBETVMucG5n" alt="Heading to HubSpot Unbound? Please Consider Attending My Talk!" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>I’m super excited for the New <a href="https://unbound.hubspot.com">HubSpot Unbound </a>event, to be held in Boston on September 16-18. If you will be there, I hope you will consider attending my talk on Wednesday September 16 from 2:30 - 3:15.</p>

2026/8/25
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Look Away

<div class="hs-featured-image-wrapper"> <a href="https://www.davidmeermanscott.com/blog/look-away" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/Zzpk0MAUAgQX0r5ZCFjkqGO50qudyYUUEVfzusdZWgQ/raw:1/aHR0cHM6Ly93d3cuZGF2aWRtZWVybWFuc2NvdHQuY29tL2h1YmZzL0xvb2slMjBhd2F5JTIwYXQlMjBCTSUyMDIuanBn" alt="Look Away" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>What do you notice about this photo? Does anything seem different to you?</p>

2026/8/17
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What Is Fandom Marketing?

<div class="hs-featured-image-wrapper"> <a href="https://www.davidmeermanscott.com/blog/what-is-fandom-marketing" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/EqahezpXJ9gawiuUqdh95Eud5xe_xscU0HSyiypEMxo/raw:1/aHR0cHM6Ly93d3cuZGF2aWRtZWVybWFuc2NvdHQuY29tL2h1YmZzL0Nyb3dkJTIwU3VyZiUyMGNvcHlyaWdodCUyMGJ5JTIwSmF5JTIwQmxha2VzYmVyZy0yLmpwZw" alt="What Is Fandom Marketing?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Fandom marketing is a business strategy that prioritizes creating genuine fans over simply acquiring customers.</p>

2026/8/10
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Trail Magic

<div class="hs-featured-image-wrapper"> <a href="https://www.davidmeermanscott.com/blog/trail-magic" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/eoGUnBA7S5sR83QxBQ1Anom9mKYtg-tIHH7rVbaDXG8/raw:1/aHR0cHM6Ly93d3cuZGF2aWRtZWVybWFuc2NvdHQuY29tL2h1YmZzL1RyYWlsJTIwTWFnaWMlMjBCcm9tbGV5LmpwZw" alt="Trail Magic" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Trail magic is the wonderful serendipity of an act of generosity given by strangers to long-distance backpackers. Trail magic can include a hot meal, a cold drink, some candy, a ride into town from the trail, or even a shower&nbsp;and warm bed for the night.&nbsp;</p>

2026/8/4
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Fanocracy eBook Priced at Just 99 Cents through August

<div class="hs-featured-image-wrapper"> <a href="https://www.davidmeermanscott.com/blog/fanocracy-ebook-priced-at-just-99-cents-through-august" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/Lj8EK1C3RAPjxKtA7tP7X3uqzY0k7EY0pKfpwLnQLSM/raw:1/aHR0cHM6Ly93d3cuZGF2aWRtZWVybWFuc2NvdHQuY29tL2h1YmZzL1NjcmVlbnNob3QlMjAyMDI2LTA4LTAxJTIwYXQlMjAyLjU0LjQ0JTIwUE0ucG5n" alt="Fanocracy eBook Priced at Just 99 Cents through August" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The new second edition of my <em>Wall Street Journal</em> bestseller <em>Fanocracy</em> was published on July 14. Thank you to everybody who already purchased the book, which reached #1 New Release in Business Marketing &amp; Sales on Amazon and #1 overall in Consumer Behavior.&nbsp;<br><br>If you still need to get your own copy, the eBook version is now just 99 cents through the end of August. Here is a link to buy the <a href="https://www.amazon.com/exec/obidos/ASIN/B0GZQD669Z/freshspotpubl-20">Kindle version on Amazon</a>, and here is the <a href="https://www.barnesandnoble.com/w/fanocracy-david-meerman-scott/1133699294">Barnes &amp; Noble eBook</a> link.</p>

2026/8/1
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The Blue Beret: How Daniel Creates Fandom Through Personal Branding

<div class="hs-featured-image-wrapper"> <a href="https://www.davidmeermanscott.com/blog/the-blue-beret-how-daniel-creates-fandom-through-personal-branding" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/LQGf08FEWhxuAfOF1QhDjABixFiuEnka2JMUrP4IxG0/raw:1/aHR0cHM6Ly93d3cuZGF2aWRtZWVybWFuc2NvdHQuY29tL2h1YmZzL2JlcmV0JTIwRGFuaWVsLmpwZw" alt="The Blue Beret: How Daniel Creates Fandom Through Personal Branding" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>I recently delivered the closing keynote at the <a href="https://seatconference.com">SEAT</a> conference. At one of the networking events, I was drawn to the guy with the blue beret. I approached him and we started chatting. It turns out Daniel Dibble, president of Canvas Cloud, wears the beret as personal branding strategy to distinguish his firm within the crowded Salesforce ecosystem.</p>

2026/7/22
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New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World

<div class="hs-featured-image-wrapper"> <a href="https://www.davidmeermanscott.com/blog/new-2nd-edition-of-fanocracy-publishes-today-your-human-connection-in-a-polarized-noisy-world" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/i0LQ4ZhJQPR4o91AnQTLZyPXEQhH9cFhrSIkXs66SKU/raw:1/aHR0cHM6Ly93d3cuZGF2aWRtZWVybWFuc2NvdHQuY29tL2h1YmZzL0Zhbm9jcmFjeSUyMDJlLmpwZw" alt="New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Today, the new second edition of <a href="https://www.davidmeermanscott.com/books/fanocracy"><em>Fanocracy</em></a> is available in paperback, ebook, and audiobook formats! &nbsp;My co-author (and daughter) Reiko and I are thrilled at the success of the book, which is a Wall Street Journal bestseller in English and has also been published in Chinese, Italian, Korean, Russian, Ukrainian, and Vietnamese. It’s super cool that many organizations have asked us to speak on the topic of fandom and that many people have shared that the ideas have helped them and their organizations.</p>

2026/7/14
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What AI Can't Upskill For You, And What To Do About It

<div class="hs-featured-image-wrapper"> <a href="https://www.davidmeermanscott.com/blog/what-ai-cant-upskill-for-you-and-what-to-do-about-it" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/9Io5_BJE_EFTnPWsc-JhHH9YBI0GuTf7TEyuiaffU1U/raw:1/aHR0cHM6Ly93d3cuZGF2aWRtZWVybWFuc2NvdHQuY29tL2h1YmZzL1VuYm91bmQlMjAyNi5qcGc" alt="What AI Can't Upskill For You, And What To Do About It" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>I’m speaking at HubSpot’s <a href="https://unbound.hubspot.com">UNBOUND 2026</a> event in September. In my talk titled “The Fandom Playbook” I’ll be sharing ideas for how to create genuine human connections that build fans in an algorithmic driven world.</p>

2026/7/7
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Bunnies and Bees

<div class="hs-featured-image-wrapper"> <a href="https://www.davidmeermanscott.com/blog/bunnies-and-bees" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/aAVf2eNGpjmYdqyypSD8IJazxfdtYtF3W_gsEoQZ0Lw/raw:1/aHR0cHM6Ly93d3cuZGF2aWRtZWVybWFuc2NvdHQuY29tL2h1YmZzL2J1bm5pZXMlMjBhbmQlMjBiZWVzLmpwZw" alt="Bunnies and Bees" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Three years ago, we stopped mowing our back yard. In the Spring of that first year we just tossed a few native wildflower seeds here and there. &nbsp;Last year we added some clover seed to the mix. Our backyard has transformed into a wonderful spot for bunnies and bees! Other than pulling out a few fledgling trees and some extra tall weeds, we just let the back yard do what it wants.</p>

2026/6/22
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