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Ann Handley

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Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Open

<p>A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. *** Markus writes: Greetings from Germany. I subscribed to learn more about how to write an engaging and personal newsletter. I loved the tone in your book&#160;Everybody Writes&#160;and want to learn how to find and add my own voice to everything I write (newsletters, blog articles, YouTube scripts). I want to make Posteingänge sexy again. (Posteingang&#160;is German for inbox.)&#160; I admit I chose to answer Markus&#8217;s question mostly because I want to use &#8220;posteingänge&#8221; in the subject line. Can you blame me though? WHAT. A. WORD. Before now my favorite German word had been&#160;staubsauger. It hot-glues two words together:&#160;staub&#160;(dust) and&#160;sauger&#160;(sucker) and translates, literally, as &#8220;dust sucker&#8221; or (you&#8217;re gonna love this)&#8230;&#160;vacuum cleaner. It&#8217;s unexpected poetry. It&#8217;s GLORIOUS. It turns out posteingang [&#8230;]</p> <p>The post <a href="https://annhandley.com/how-to-write-email-readers-want-to-open/">Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Open</a> appeared first on <a href="https://annhandley.com">Ann Handley</a>.</p>

2026/9/8
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Don’t Outsource This Part of Writing

<p>While Amazon is buying up rare books to feed to AI, Ann Handley is asserting the value of human-written words. </p> <p>The post <a href="https://annhandley.com/dont-outsource-this-part-of-writing/">Don’t Outsource This Part of Writing</a> appeared first on <a href="https://annhandley.com">Ann Handley</a>.</p>

2026/8/24
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AI Slop, Accusations, And A Better Way

<p>While everyone is trying to sniff out AI slop, Ann Handley looks at the bigger picture and poses these two questions to consider...</p> <p>The post <a href="https://annhandley.com/ai-slop/">AI Slop, Accusations, And A Better Way</a> appeared first on <a href="https://annhandley.com">Ann Handley</a>.</p>

2026/8/10
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How To Secure More Speaking Gigs

<p>Do you want to know the secret to landing more speaking gigs? Ann Handley shares insights she's learned through the years. </p> <p>The post <a href="https://annhandley.com/how-to-secure-more-speaking-gigs/">How To Secure More Speaking Gigs</a> appeared first on <a href="https://annhandley.com">Ann Handley</a>.</p>

2026/7/27
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Is the Age of Reading Actually Over?

<p>The Atlantic recently declared that the end of reading is here. Ann Handley shares her perspective on the current state of reading. </p> <p>The post <a href="https://annhandley.com/is-the-age-of-reading-actually-over/">Is the Age of Reading Actually Over?</a> appeared first on <a href="https://annhandley.com">Ann Handley</a>.</p>

2026/7/16
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Why Care About The Stupid Em Dash Anyway?

<p>Ann Handley offers her advice to those worried that use of the beloved em dash could be interpreted as AI-generated content. </p> <p>The post <a href="https://annhandley.com/why-care-about-the-em-dash/">Why Care About The Stupid Em Dash Anyway?</a> appeared first on <a href="https://annhandley.com">Ann Handley</a>.</p>

2026/6/29
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7 New-ish Books I Love (Including 2 Special Ones)

<p>Ann Handley shares seven of her favorite books that she's recently rediscovered - perfect for graduation gifts! </p> <p>The post <a href="https://annhandley.com/new-books-i-love/">7 New-ish Books I Love (Including 2 Special Ones)</a> appeared first on <a href="https://annhandley.com">Ann Handley</a>.</p>

2026/6/15
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Sorry for Ghosting: Where I’ve Been (Pssst New Book!)

<p>Ann Handley is back with a big announcement...her new book coming in 2027! She shares a peek into the writing process. </p> <p>The post <a href="https://annhandley.com/where-ive-been-new-book/">Sorry for Ghosting: Where I&#8217;ve Been (Pssst New Book!)</a> appeared first on <a href="https://annhandley.com">Ann Handley</a>.</p>

2026/6/1
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Email Is Dead, Long Live Email 

<p>Ann Handley imagines a (not so far off) world where AI sorts through our inboxes. She shares her strategy on how you can stand out. </p> <p>The post <a href="https://annhandley.com/long-live-email/">Email Is Dead, Long Live Email </a> appeared first on <a href="https://annhandley.com">Ann Handley</a>.</p>

2026/4/20
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What AI Would Delete From Great Writing

<p>Ann Handley considers what is at risk of being wiped from great writing when using AI. She discusses how to retain personality in writing. </p> <p>The post <a href="https://annhandley.com/what-ai-would-delete-from-great-writing/">What AI Would Delete From Great Writing</a> appeared first on <a href="https://annhandley.com">Ann Handley</a>.</p>

2026/4/6
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