How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars. This story was first published by Digiday sibling Modern Retail . After the launch of many different …
WTF is a ghost creator?
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator. Forget AI-generated creators. There’s an army of people making content bas…
What’s in and out for creators heading into Q4
A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation. The creator economy has changed drastically since the start of the year. As we head into Q4, plan to see b…