For brands, the creator ambassador is becoming a creator executive
The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan "The Stallion" Howlett.
The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan "The Stallion" Howlett.
A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.
YouTube is changing how it measure views and raising the bar for creators to get monetized. Who wins and who loses?
The Atlantic is bucking the AI automation trend with a new trivia game handcrafted by “Jeopardy!” champion and senior editor Drew Goins.
Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.
Employee generated content is an increasingly enticing lever for brands to pull, but there needs to be a clear-cut strategy.
Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.
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