How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
2026/9/9
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Media Archives - Digiday
WTF is a ghost creator?
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator.
2026/9/9
阅读更多What’s in and out for creators heading into Q4
A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation.
2026/9/8
阅读更多Google divestiture is dead — and publishers are fine with that
Publishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes.
2026/9/7
阅读更多Marketers say usage rights are driving up the price to work with creators
Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.
2026/9/4
阅读更多Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition
Here's a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.
2026/9/3
阅读更多Location data fuels mall giant Simon’s new pitch to advertisers
Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon’s consumer data.
2026/9/2
阅读更多Why brands are turning to older creators for authenticity AI can’t fake
Millennial and Gen X content creators offer consistency, authenticity, and storytelling; three things brands need now more than ever.
2026/9/2
阅读更多The Telegraph’s next podcast play: video, events and paid memberships
The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships.
2026/8/31
阅读更多How a content marketer became an award-winning cannabis creator
A content marketer became a content creator to help grow one of the more difficult brands to scale on social: cannabis
2026/8/31
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