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10 Fan-Outs for Prompt Research — Whiteboard Friday

<p><span class="citation-54 citation-end-54" style="font-family:'Google Sans Text', sans-serif;line-height:1.15;margin-top:0px;">Google uses these 10 query fan-outs to split single prompts into multiple background searches.<sup class="superscript" style="background-color:transparent;font-family:'Google Sans Text', sans-serif;font-size:16px;line-height:1.15;margin-top:0px;"></sup></span><span class="citation-53 citation-end-53" style="font-family:'Google Sans Text', sans-serif;line-height:1.15;margin-top:0px;">Learn how to map this behavior in this Whiteboard Friday with Tom Capper.<sup class="superscript" style="background-color:transparent;font-family:'Google Sans Text', sans-serif;font-size:16px;line-height:1.15;margin-top:0px;"></sup></span></p>

2026/8/21
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Should We Stop Writing With AI?

<p><span style="background-color:rgb(255,255,255);color:rgb(41,42,46);float:none;font-family:'Atlassian Sans', 'ui-sans-serif', '-apple-system', 'system-ui', 'Segoe UI', Ubuntu, 'Helvetica Neue', sans-serif;font-size:14px;font-style:normal;font-weight:400;letter-spacing:normal;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;">Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.</span></p>

2026/8/20
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Are Reviews Shaping What LLMs Say About My Local Business?

<p>Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.</p>

2026/8/19
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Announcing the Final Batch of Speakers for MozCon London

<p>We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.</p>

2026/8/18
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In and Out of Model Responses Explained — Whiteboard Friday

<p>Is your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize your brand's visibility in AI search results.</p>

2026/8/14
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5 AI Workflows for Local SEO

<p class="p1"><span class="s1">Struggling to use AI in local SEO without wasted spend or unreliable output? Learn five safe workflows that automate execution while keeping strategy in human hands.</span></p>

2026/8/11
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The SEO’s Guide to Agentic Commerce — Whiteboard Friday

<p>In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.</p>

2026/8/7
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What 50k Query Fan-Outs Reveal About Brands (+ Free Data!)

<p>What do 50k query fan-outs reveal about LLM bias, brand visibility, and search intent? Explore fresh data on Gemini prompts + download the free raw dataset.</p>

2026/8/6
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Announcing the First Batch of Speakers for Mozcon London 2026

<p>We’ve officially dropped the initial speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.</p>

2026/8/5
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I Tested 15 of the Best Brand Monitoring Tools: Here Are My Top 8 Picks

<p>Looking for the best brand monitoring tool? I tested 15 and ranked my top 8 for AI search visibility, social listening and traditional media.</p>

2026/8/4
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