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Bridging The World Of TV And Ad Tech

<p>Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads.</p> <p>The post <a href="https://www.adexchanger.com/the-big-story/bridging-the-world-of-tv-and-ad-tech/" data-wpel-link="internal">Bridging The World Of TV And Ad Tech</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/8/21
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Micro1 Wants Human Domain Experts To Profit From AI And LLMs

<p>Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors. The company began in 2022 by offering an enterprise SaaS product: an AI agent [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/ai/micro1-wants-human-domain-experts-to-profit-from-ai-and-llms/" data-wpel-link="internal">Micro1 Wants Human Domain Experts To Profit From AI And LLMs</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/8/21
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RMN-Mania; Mom! Netflix And YouTube Are Fighting Again

<p>Can There Be Fewer RMNs, Please? There are hundreds of retail media networks. Even if you narrow the definition to brick-and-mortar retail chains – and ignore the endless parade of first-party data sellers now flying the “retail media” flag – there are still simply too many platforms for marketers to manage. And marketers will be [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/daily-news-roundup/friday-21082026/" data-wpel-link="internal">RMN-Mania; Mom! Netflix And YouTube Are Fighting Again</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/8/21
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How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)

<p>How long does it take you to decide what to watch after you turn your TV on?</p> <p>The post <a href="https://www.adexchanger.com/ctv-roundup/how-programmatic-home-screen-ads-are-becoming-more-standardized-and-more-accessible/" data-wpel-link="internal">How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/8/20
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Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion

<p>A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. Convergent TV (linear and CTV), where consumers spend 38.5% of their media day, gets 18% of budgets. As Digiday put [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/content-studio/why-social-medias-ad-dominance-is-a-billion-dollar-measurement-illusion/" data-wpel-link="internal">Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/8/20
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I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?

<p>Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/data-driven-thinking/i-used-an-ai-agent-to-do-my-back-to-school-shopping-it-was-easy-so-why-do-i-feel-sad/" data-wpel-link="internal">I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/8/20
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Thinking Outside The Chumbox; Divine Inspiration

<p>Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement brought programmatic plumbing – ad servers and measurement from vendors like Celtra, Kargo, Moat and IAS – into Apple’s tightly controlled walled garden. [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/daily-news-roundup/thursday-20082026/" data-wpel-link="internal">Thinking Outside The Chumbox; Divine Inspiration</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/8/20
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Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy

<p>Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August</p> <p>The post <a href="https://www.adexchanger.com/measurement/nielsens-latest-updates-aim-to-remove-bias-from-its-measurement-strategy/" data-wpel-link="internal">Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/8/20
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The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why

<p>According to Horizon Media's Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.</p> <p>The post <a href="https://www.adexchanger.com/ctv-roundup/the-agency-black-box-is-breaking-horizon-medias-bob-lord-explains-why/" data-wpel-link="internal">The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/8/19
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Your Team Is Working Faster With AI, But Are They Really Getting Better Results?

<p>A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be produced in a fraction of the time it used to take. Yet it’s not clear if the work is actually [&#8230;]</p> <p>The post <a href="https://www.adexchanger.com/data-driven-thinking/your-team-is-working-faster-with-ai-but-are-they-really-getting-better-results/" data-wpel-link="internal">Your Team Is Working Faster With AI, But Are They Really Getting Better Results?</a> appeared first on <a href="https://www.adexchanger.com" data-wpel-link="internal">AdExchanger</a>.</p>

2026/8/19
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