How to optimize your website for AI search

<div class="hs-featured-image-wrapper"> <a href="https://blog.hubspot.com/marketing/optimize-website-ai-search" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/Bs5mG8q1UcHBRXh86IA4IUl8KN_qWMCXSzqVsf78wSE/raw:1/aHR0cHM6Ly81My5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvNTMvaG93LXRvLW9wdGltaXplLXdlYnNpdGUtZm9yLWFpLXNlYXJjaC0xLTIwMjYwOTAzLTY4NDM2OTMud2VicA" alt="How to optimize your website for AI search graphic with AI and magnifying glass graphics" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in Q1 2025 to 904 million in Q1 2026, up more than 40% in a year, according to <a href="https://www.wix.com/studio/ai-search-lab/research/ai-search-vs-google">Wix Studio</a>.</p>

2026/9/9
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How much does AEO cost? Pricing by agency, tools, and software

<div class="hs-featured-image-wrapper"> <a href="https://blog.hubspot.com/marketing/how-much-does-aeo-cost" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/P3GdjaVjY071YJ65QCHmmM3pEYekce6nsLMiNFTissU/raw:1/aHR0cHM6Ly81My5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvNTMvaG93LW11Y2gtZG9lcy1hZW8tY29zdC0xLTIwMjYwOTAzLTE5NzAzMzAud2VicA" alt="How much does AEO cost featured image with man typing on laptop" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you — with a wide middle in between.</p>

2026/9/8
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Ahrefs Brand Radar alternatives for marketing teams

<div class="hs-featured-image-wrapper"> <a href="https://blog.hubspot.com/marketing/ahrefs-brand-radar-alternatives" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/x6BoeoI-bJMX5CIu3NNiic5POBG8x3qnSH4WUnKBku0/raw:1/aHR0cHM6Ly81My5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvNTMvYWhyZWZzLWJyYW5kLXJhZGFyLWFsdGVybmF0aXZlcy0xLTIwMjYwODEyLTY2NDc1MTktMS53ZWJw" alt="ahrefs brand radar alternatives" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://learn.g2.com/g2-2026-ai-search-insight-report">G2’s 2026 Answer Economy research</a> found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and answer engines mention, cite, and recommend brands.</p>

2026/9/3
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What high-citation brands do differently in AI search: The 2026 AEO playbook

<div class="hs-featured-image-wrapper"> <a href="https://blog.hubspot.com/marketing/brands-with-high-ai-search-citations" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/XV2CHcme2wtD-M4ZPDytkCryMHAaMQ6fTuqDrSsTOvw/raw:1/aHR0cHM6Ly81My5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvNTMvKG5vbi1vcmdhbmljKS1XaGF0LVdlLUxlYXJuZWQtZnJvbS1BbmFseXppbmctMTArLUJyYW5kcy1XaXRoLUhpZ2gtQUktU2VhcmNoLUNpdGF0aW9ucy0xLTIwMjYwODI2LTMwNDI1OC53ZWJw" alt="What high-citation brands do differently in AI search" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a new game that doesn’t play by the same rules.</p>

2026/9/2
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Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

<div class="hs-featured-image-wrapper"> <a href="https://blog.hubspot.com/marketing/linkedin-aeo-experiment" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/dnVtUKDpmnv4OZpj01KmGaXi0WvrWwPw6QbEblvEnx8/raw:1/aHR0cHM6Ly81My5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvNTMvQUVPLWZvci1MaW5rZWRJbi1waWVjZS0xLTIwMjYwODI2LTYxMDg0NTQud2VicA" alt="using linkedin for AEO" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: <em>Gartner, McKinsey, peer-reviewed paper, then … John Smith on LinkedIn?</em></p>

2026/9/2
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How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

<div class="hs-featured-image-wrapper"> <a href="https://blog.hubspot.com/marketing/turning-data-thought-leadership-into-growth-channel" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/E1JJSy8aG9sVaDd5EdBU7xValrQuDFKmIvUfFz3QeX8/raw:1/aHR0cHM6Ly81My5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvNTMvdHVybi1kYXRhLXRob3VnaHQtbGVhZGVyc2hpcC1pbnRvLWdyb3d0aC1jaGFubmVsLTEtMjAyNjA4MjctMjU0NjY0Ni53ZWJw" alt="how to turn data through leadership into a growth channel" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year.</p>

2026/9/1
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AEO mentions vs. citations: Key differences explained

<div class="hs-featured-image-wrapper"> <a href="https://blog.hubspot.com/marketing/aeo-mentions-vs-citations" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/D2ksKPXQ6taGXdRxlZOp_0Tfbi1Kp7RXgaSRhuHxVUs/raw:1/aHR0cHM6Ly81My5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvNTMvYWVvLW1lbnRpb25zLXZzLWNpdGF0aW9ucy0xLTIwMjYwODI2LTMyMDQzMi53ZWJw" alt="aeo mentions versus citations" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="background-color: transparent;">If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name sho</span><span style="background-color: transparent;">ws up all the time, but that traffic isn’t materializing. The reason is usually the gap between an AEO mention and an AEO citation, and if you’re measuring the wrong one, you’re missing most of the picture.</span></p>

2026/8/28
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Best Marketo alternatives worth evaluating in 2026

<div class="hs-featured-image-wrapper"> <a href="https://blog.hubspot.com/marketing/marketo-alternatives" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/u51yLkS-E8o3ylifUHVzU16GEguuqPgfzwsJFPCscao/raw:1/aHR0cHM6Ly81My5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvNTMvbWFya2V0by1hbHRlcm5hdGl2ZXMtMS0yMDI2MDgxOC03OTYzNjk5LndlYnA" alt="Marketo alternatives" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: <em>Is Marketo actually the best tool for us, or are there Marketo alternatives we should be aware of?</em></p> <p><em><a class="cta_button" href="https://www.hubspot.com/cs/ci/?pg=b9960dd8-68b8-4caa-8a08-d3f7b7c3406e&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic="><img class="hs-cta-img " style="height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px" alt="Get Started with HubSpot's Marketing Software for Free" height="60" width="502" src="https://imgproxy.citrusreader.com/exBA9g7FB_UAhqbkvulu40UfqGjWcmRnT2AqOu8j2CE/raw:1/aHR0cHM6Ly9uby1jYWNoZS5odWJzcG90LmNvbS9jdGEvZGVmYXVsdC81My9iOTk2MGRkOC02OGI4LTRjYWEtOGEwOC1kM2Y3YjdjMzQwNmUucG5n" align="middle"></a></em></p>

2026/8/26
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Peec AI alternatives for AI visibility monitoring in 2026

<div class="hs-featured-image-wrapper"> <a href="https://blog.hubspot.com/marketing/peec-ai-alternatives" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/2Hcl28oCKbVOvI2dK1yuhSGXa6VuEtOesfft-un6u3Y/raw:1/aHR0cHM6Ly81My5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvNTMvQ29weSUyMG9mJTIwRmVhdHVyZWQlMjBJbWFnZXNfQmxvZyUyMFRpdGxlJTIwVGVtcGxhdGVzJTIwKDIpLTEucG5n" alt="Peec AI alternatives" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple regions and content workflows.</p>

2026/8/21
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Tech stack consolidation: The business case for unified systems & how to build them

<div class="hs-featured-image-wrapper"> <a href="https://blog.hubspot.com/marketing/tech-stack-consolidation" title="" class="hs-featured-image-link"> <img src="https://imgproxy.citrusreader.com/GUOsgxRj7TrEIXfuXpZ1MyS2gA7x-Kv9_3YhwHbbW18/raw:1/aHR0cHM6Ly81My5mczEuaHVic3BvdHVzZXJjb250ZW50LW5hMS5uZXQvaHViZnMvNTMvdGVjaC1zdGFjay1jb25zb2xpZGF0aW9uLTEtMjAyNjA4MTgtOTYzMzQ1LndlYnA" alt="marketer researching tech stack consolidation to prevent tool sprawl and unify customer data" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.</p>

2026/8/21
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