Testing ads in ChatGPT
<div class="max-w-container @container w-full toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px]"><nav aria-label="Table of contents" class="sticky top-header-h z-50 col-span-full -mx-6 h-0 w-[calc(100%+2*(--spacing(6)))] -translate-y-px transition duration-medium md:hidden opacity-0" inert=""><div class="relative mx-auto w-(--document-width) border-b border-primary-4 bg-secondary-100"><div class="force-show-scrollbars relative mx-auto w-full overflow-auto xl:max-w-container-desktop"><button type="button" aria-expanded="false" class="flex h-toc-button-h w-full px-6 focus-visible:outline focus-visible:outline-offset-0 focus-visible:outline-primary-100 @md:px-8"><span class="truncate pe-5 text-xs leading-tight text-primary-100">Mission alignment</span></button><button inert="" type="button" aria-label="Close table of contents" class="absolute inset-e-6 -top-px z-10 focus-visible:outline focus-visible:outline-primary-100 @md:inset-e-8 pointer-events-none"><svg xmlns="http://www.w3.org/2000/svg" width="10" fill="none" viewBox="0 0 10 16" aria-hidden="true" class="text-primary-100 transition duration-200 ease-curve-d" style="transform:rotate(0deg)"><path fill="currentColor" d="M.21 5.352a.714.714 0 0 1 1.01 0L5 9.132l3.78-3.78a.714.714 0 0 1 1.01 1.01l-4.285 4.286a.714.714 0 0 1-1.01 0L.209 6.362a.714.714 0 0 1 0-1.01"></path></svg></button><div aria-hidden="true" class="grid overflow-hidden invisible origin-top grid-rows-[0fr] transition-[grid] duration-short ease-primary motion-reduce:transition-none"><div class="max-h-[calc(100dvh-var(--header-h))] min-h-0 overflow-y-auto overscroll-none"><ul class="flex w-full flex-col"><li class="group"><a aria-current="true" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 ps-6 cursor-pointer pe-6 pb-5 text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#mission-alignment">Mission alignment</a></li><li class="group"><a aria-current="false" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 ps-6 cursor-pointer pe-6 pb-5 text-primary-60 hover:text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#answer-independence">Answer independence</a></li><li class="group"><a aria-current="false" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 ps-6 cursor-pointer pe-6 pb-5 text-primary-60 hover:text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#conversation-privacy">Conversation privacy</a></li><li class="group"><a aria-current="false" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 ps-6 cursor-pointer pe-6 pb-5 text-primary-60 hover:text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#choice-and-control">Choice and control</a></li><li class="group"><a aria-current="false" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 ps-6 cursor-pointer pe-6 pb-5 text-primary-60 hover:text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#long-term-value">Long-term value</a></li><li class="group"><a aria-current="false" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 ps-6 cursor-pointer pe-6 pb-5 text-primary-60 hover:text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#whats-next">What’s next</a></li></ul></div></div></div></div></nav><nav aria-label="Table of contents" class="style-scrollbars style-scrollbars-on-hover top-(--page-top-space) hidden max-h-[calc(100dvh-var(--page-top-space))] self-start overflow-y-auto pb-6 md:sticky md:col-span-2 md:col-start-1 md:-ms-4 md:block md:ps-4"><ul class="flex w-full flex-col"><li class="group"><a aria-current="true" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 py-2 text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#mission-alignment">Mission alignment</a></li><li class="group"><a aria-current="false" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 py-2 text-primary-60 hover:text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#answer-independence">Answer independence</a></li><li class="group"><a aria-current="false" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 py-2 text-primary-60 hover:text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#conversation-privacy">Conversation privacy</a></li><li class="group"><a aria-current="false" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 py-2 text-primary-60 hover:text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#choice-and-control">Choice and control</a></li><li class="group"><a aria-current="false" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 py-2 text-primary-60 hover:text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#long-term-value">Long-term value</a></li><li class="group"><a aria-current="false" class="transition ease-curve-a duration-250 block w-full text-xs leading-tight transition-colors focus-visible:outline focus-visible:outline-primary-100 py-2 text-primary-60 hover:text-primary-100" href="https://openai.com/index/testing-ads-in-chatgpt/#whats-next">What’s next</a></li></ul></nav><div data-show-toc="true" class="max-w-container @container w-full toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px] multi-columns:flex multi-columns:px-0 col-span-full min-w-0 md:col-span-10 md:col-start-3 md:grid-cols-10"><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><b><i><span>Update on August 11, 2026:</span></i></b><i><span> ChatGPT Ads has now launched in the United Kingdom, Mexico, Brazil, Japan, and South Korea. We’re continuing to expand to more markets this year. </span></i></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><i><span>Businesses interested in advertising in ChatGPT can visit </span></i><a href="https://ads.openai.com/" class="transition ease-curve-a duration-250 text-primary-100 hover:text-primary-60 relative underline-offset-[0.25rem] decoration-1 underline" target="_blank" rel="noopener" referrerpolicy="no-referrer-when-downgrade"><i><span>openai.com/advertisers/</span></i><span class="sr-only">(opens in a new window)</span></a><i><span> to sign up for updates.</span></i></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><hr></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><i><b><span>Update on May 7, 2026</span></b></i><i><span>: In the coming weeks, we plan to expand the ads pilot in ChatGPT in the United Kingdom, Mexico, Brazil, Japan, and South Korea.</span></i></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><i><span>These pilots will help us understand what works well in different regions, so we can continue improving the experience as we expand.</span></i></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><i><span>If you’re a business and interested in advertising in ChatGPT in these new markets, visit </span></i><a class="transition ease-curve-a duration-250 text-primary-100 hover:text-primary-60 relative underline-offset-[0.25rem] decoration-1 underline" href="https://openai.com/advertisers/"><i><u class="decoration-1 underline-offset-4"><span>openai.com/advertisers/</span></u></i></a><i><span> to sign up for more updates.</span></i></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><hr></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><b><i><span>Update on March 26, 2026: </span></i></b><i><span>Our ads pilot is focused on supporting broader access to ChatGPT while preserving consumer trust, usefulness, and user control. Guided by our </span></i><a class="transition ease-curve-a duration-250 text-primary-100 hover:text-primary-60 relative underline-offset-[0.25rem] decoration-1 underline" href="https://openai.com/index/our-approach-to-advertising-and-expanding-access/"><i><u class="decoration-1 underline-offset-4"><span>ads principles</span></u></i></a><i><span>, the early results are encouraging. We’re seeing no impact on consumer trust metrics, low dismissal rates of ads, and ongoing improvements in the relevance of ads as we learn from feedback. These positive signals support moving into the next phase of our pilot.</span></i></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><i><span>In the coming weeks, we’ll begin expanding beyond the U.S., starting with pilots in Canada, Australia, and New Zealand. We’ll roll this out thoughtfully in each market, learn from real-world usage, and adjust as we go. Our hope is to continue to expand to many more markets this year. </span></i></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><i><span>If you’re a business and interested in advertising in ChatGPT in these new markets, visit </span></i><a class="transition ease-curve-a duration-250 text-primary-100 hover:text-primary-60 relative underline-offset-[0.25rem] decoration-1 underline" href="https://openai.com/advertisers/"><i><u class="decoration-1 underline-offset-4"><span>openai.com/advertisers/</span></u></i></a><i><span> to sign up for more updates.</span></i></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><i><span>As we expand our pilot, our core principles remain the same: ChatGPT’s answers remain independent and unbiased, conversations stay private, and people keep meaningful control over their experience.</span></i></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><hr></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><i><b><span>Originally published on February 9, 2026</span></b></i></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>Today, we’re beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education tiers will not have ads. Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers. Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks. We’re starting with a test to learn, listen, and make sure we get the experience right.</span></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>We previously shared the </span><a class="transition ease-curve-a duration-250 text-primary-100 hover:text-primary-60 relative underline-offset-[0.25rem] decoration-1 underline" href="https://openai.com/index/our-approach-to-advertising-and-expanding-access/"><u class="decoration-1 underline-offset-4"><span>principles</span></u></a><span> that guide our approach for advertising in ChatGPT. This test puts those principles into practice so we can begin learning from real-world use:</span></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-16"><div class="max-w-container @container w-full toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px] toc-content-heading scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]" id="mission-alignment"><div class="full-grid-content:@md:col-span-full full-grid-content:@md:col-start-1 max-w-none col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4"><h2 class="text-h3 scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]"><span>Mission alignment</span></h2></div></div></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>ChatGPT is used by hundreds of millions of people for learning, work, and everyday decisions. Keeping the Free and Go tiers fast and reliable requires significant infrastructure and ongoing investment. Ads help fund that work, supporting broader access to AI through higher quality free and low cost options, and enabling us to keep improving the intelligence and capabilities we offer over time. If you prefer not to see ads, you can upgrade to our Plus or Pro plans, or opt out of ads in the Free tier in exchange for fewer daily free messages.</span></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-16"><div class="max-w-container @container w-full toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px] toc-content-heading scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]" id="answer-independence"><div class="full-grid-content:@md:col-span-full full-grid-content:@md:col-start-1 max-w-none col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4"><h2 class="text-h3 scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]"><span>Answer independence</span></h2></div></div></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what’s most helpful to you. When you see an ad, they are always clearly labeled as sponsored and visually separated from the organic answer.</span></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>During the test, we decide which ad to show by matching ads submitted by advertisers with the topic of your conversation, your past chats, and past interactions with ads. For example, if you’re researching recipes, you may see ads for meal kits or grocery delivery. If there are multiple advertisers, we’ll select the one that is most relevant to your chat to show you first.</span></p></div><div class="col-span-full group not-first:mt-16 not-last:mb-16"><div class="toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px] @container w-full multi-columns:flex multi-columns:px-0 max-w-container"><div class="col-span-full multi-columns:w-full col-span-full toc-visible:@md:col-span-8 toc-visible:@md:col-start-1 @md:col-span-10 @md:col-start-2"><div class="grid size-full grid-cols-1 gap-3 @md:grid-cols-1 max-w-container p-0"><div class="flex flex-col w-full mx-auto transition-opacity duration-medium ease-curve-c max-w-container-desktop relative min-h-0"><div class="relative min-h-0 w-full"><div class="size-full"><div class="group relative overflow-hidden rounded-md aspect-auto size-full bg-surface-loading"><img alt="Chat interface showing potluck planning tips followed by a clearly labeled sponsored listing from Heirloom Groceries featuring a La Mesa Roja Enchilada Kit with price and cook time, plus a note stating that ads do not influence ChatGPT’s answers and chats remain private." data-nosnippet="true" loading="lazy" width="3840" height="2160" decoding="async" data-nimg="1" class="mx-auto" style="color:transparent" sizes="(min-width: 1728px) 1728px, 100vw" srcset="https://imgproxy.citrusreader.com/bnKrve3SuookWGk1b4g5mr6RxifAhO1gr3zyEakt200/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvNEEzaklDWWltODNjOVdVWkczdmFwQS8wMDM5ZGYxNGZkNjhjZWJjNDQ3ZjY4OWVmZmNlOGU4My8xMC5wbmc_dz02NDAmcT05MCZmbT13ZWJw 640w, https://imgproxy.citrusreader.com/BEFTriFGkdN6BRhH2IDQCXJhwMVxDMKFqjPabMSNgcI/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvNEEzaklDWWltODNjOVdVWkczdmFwQS8wMDM5ZGYxNGZkNjhjZWJjNDQ3ZjY4OWVmZmNlOGU4My8xMC5wbmc_dz03NTAmcT05MCZmbT13ZWJw 750w, https://imgproxy.citrusreader.com/ZeK7oiID0sQwcYyDGYKnzu7lL1lRp9vO4FS1DVq_fSg/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvNEEzaklDWWltODNjOVdVWkczdmFwQS8wMDM5ZGYxNGZkNjhjZWJjNDQ3ZjY4OWVmZmNlOGU4My8xMC5wbmc_dz04MjgmcT05MCZmbT13ZWJw 828w, https://imgproxy.citrusreader.com/G50Uk_qr1nc5_FMZRQwLDr6o-tq7lI9xlbBlH8Mzwyg/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvNEEzaklDWWltODNjOVdVWkczdmFwQS8wMDM5ZGYxNGZkNjhjZWJjNDQ3ZjY4OWVmZmNlOGU4My8xMC5wbmc_dz0xMDgwJnE9OTAmZm09d2VicA 1080w, https://imgproxy.citrusreader.com/muFwizUdZkNdPNBN96av9ux1YAJnz-JuKqQLjw-igL0/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvNEEzaklDWWltODNjOVdVWkczdmFwQS8wMDM5ZGYxNGZkNjhjZWJjNDQ3ZjY4OWVmZmNlOGU4My8xMC5wbmc_dz0xMjAwJnE9OTAmZm09d2VicA 1200w, https://imgproxy.citrusreader.com/lq8E1vxmi1cK8Fs4pZmgFFAKbiTYHM_Ju_acAA5jMmM/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvNEEzaklDWWltODNjOVdVWkczdmFwQS8wMDM5ZGYxNGZkNjhjZWJjNDQ3ZjY4OWVmZmNlOGU4My8xMC5wbmc_dz0xOTIwJnE9OTAmZm09d2VicA 1920w, https://imgproxy.citrusreader.com/9x1R6C6czp-RtsS2W5sCOhQlsdGmNIRT_dZNDxv6CXw/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvNEEzaklDWWltODNjOVdVWkczdmFwQS8wMDM5ZGYxNGZkNjhjZWJjNDQ3ZjY4OWVmZmNlOGU4My8xMC5wbmc_dz0yMDQ4JnE9OTAmZm09d2VicA 2048w, https://imgproxy.citrusreader.com/iG_FC5x8YRqOf6pA-ixF80GuCsOss5wJdrzMOdh3WF0/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvNEEzaklDWWltODNjOVdVWkczdmFwQS8wMDM5ZGYxNGZkNjhjZWJjNDQ3ZjY4OWVmZmNlOGU4My8xMC5wbmc_dz0zODQwJnE9OTAmZm09d2VicA 3840w" src="https://imgproxy.citrusreader.com/iG_FC5x8YRqOf6pA-ixF80GuCsOss5wJdrzMOdh3WF0/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvNEEzaklDWWltODNjOVdVWkczdmFwQS8wMDM5ZGYxNGZkNjhjZWJjNDQ3ZjY4OWVmZmNlOGU4My8xMC5wbmc_dz0zODQwJnE9OTAmZm09d2VicA" referrerpolicy="no-referrer"></div></div></div></div></div></div></div></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-16"><div class="max-w-container @container w-full toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px] toc-content-heading scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]" id="conversation-privacy"><div class="full-grid-content:@md:col-span-full full-grid-content:@md:col-start-1 max-w-none col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4"><h2 class="text-h3 scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]"><span>Conversation privacy</span></h2></div></div></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>Ads are designed to respect your privacy. Advertisers do not have access to your chats, chat history, memories, or personal details. Advertisers only receive aggregate information about how their ads perform such as number of views or clicks.</span></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>During our test, we will not show ads in accounts where the user tells us or we predict that they are under 18, and ads are not eligible to appear near sensitive or regulated topics like health, mental health or politics. We’ll expand responsibly as safeguards mature and we learn from this test.</span></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>As we evolve our advertising program over time, protecting user privacy and safety will remain central to how we design and scale, including guardrails to prevent narrow ads targeting. We will continue to be deliberate about who we allow into the advertiser program and build protections to reduce the risk of scams and other harmful or misleading ads.</span></p></div><div class="col-span-full group not-first:mt-16 not-last:mb-16"><div class="toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px] @container w-full multi-columns:flex multi-columns:px-0 max-w-container"><div class="col-span-full multi-columns:w-full col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4"><div class="grid size-full grid-cols-1 gap-3 @md:grid-cols-1 max-w-container p-0"><div class="flex flex-col w-full mx-auto transition-opacity duration-medium ease-curve-c max-w-container-desktop relative min-h-0"><div class="relative min-h-0 w-full"><div class="size-full"><div class="group relative overflow-hidden rounded-none aspect-auto size-full bg-surface-loading @md:w-full"><img alt="Two informational panels explaining ad privacy. The left panel, titled “What shapes the ads you see,” lists factors such as what you’re discussing, ads you hide or engage with, and your past chats and memory, noting that topics are matched to ads without sharing them with advertisers. The right panel, titled “Your chats stay private,” states that advertisers never see personal details or conversations and only receive aggregated ad views and clicks." data-nosnippet="true" loading="lazy" width="870" height="503" decoding="async" data-nimg="1" class="@md:w-full mx-auto" style="color:transparent" sizes="(min-width: 1728px) 1728px, 100vw" srcset="https://imgproxy.citrusreader.com/TsCvQuf7upOA1B-Cm4Ff7Prz_gVBA9wC2kOejngGAgY/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvMzFoZmJOM1RMZVc2c1FuZlRubXZWby8yNmZjZWU3NjQ3N2MyODgyZTMwYTE1NjViNjE3MTkwNi9Hcm91cF8yMTQ3MjYxOTQwLnN2Zz93PTY0MCZxPTkw 640w, https://imgproxy.citrusreader.com/nECPLKrowZJHc9_MoUNf0I92taRTygszklwP8KY3n5o/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvMzFoZmJOM1RMZVc2c1FuZlRubXZWby8yNmZjZWU3NjQ3N2MyODgyZTMwYTE1NjViNjE3MTkwNi9Hcm91cF8yMTQ3MjYxOTQwLnN2Zz93PTc1MCZxPTkw 750w, https://imgproxy.citrusreader.com/nPgrNO5bMIS_x86ld5xwA9d5qzuszjrkUohN3lmIJks/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvMzFoZmJOM1RMZVc2c1FuZlRubXZWby8yNmZjZWU3NjQ3N2MyODgyZTMwYTE1NjViNjE3MTkwNi9Hcm91cF8yMTQ3MjYxOTQwLnN2Zz93PTgyOCZxPTkw 828w, https://imgproxy.citrusreader.com/tQEhwNAUqCrYgP9JcIhW1Kanp00tU1Bifun6NUS0OKw/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvMzFoZmJOM1RMZVc2c1FuZlRubXZWby8yNmZjZWU3NjQ3N2MyODgyZTMwYTE1NjViNjE3MTkwNi9Hcm91cF8yMTQ3MjYxOTQwLnN2Zz93PTEwODAmcT05MA 1080w, https://imgproxy.citrusreader.com/syQDKRFazpBp7L9gOy2CUiSMZwB9a6RYAQYX3jBlCs4/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvMzFoZmJOM1RMZVc2c1FuZlRubXZWby8yNmZjZWU3NjQ3N2MyODgyZTMwYTE1NjViNjE3MTkwNi9Hcm91cF8yMTQ3MjYxOTQwLnN2Zz93PTEyMDAmcT05MA 1200w, https://imgproxy.citrusreader.com/yjzbTYjBF3yCsRDpyBFWgsiLC5N8V63e4A8Z4XAFw38/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvMzFoZmJOM1RMZVc2c1FuZlRubXZWby8yNmZjZWU3NjQ3N2MyODgyZTMwYTE1NjViNjE3MTkwNi9Hcm91cF8yMTQ3MjYxOTQwLnN2Zz93PTE5MjAmcT05MA 1920w, https://imgproxy.citrusreader.com/HdKy2xMLhTLqrK0sWLVO1sSB58_CidVTbF4KP7rdvzg/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvMzFoZmJOM1RMZVc2c1FuZlRubXZWby8yNmZjZWU3NjQ3N2MyODgyZTMwYTE1NjViNjE3MTkwNi9Hcm91cF8yMTQ3MjYxOTQwLnN2Zz93PTIwNDgmcT05MA 2048w, https://imgproxy.citrusreader.com/STxHUOgwuNuP67wqrBHy4Bx0iiERtPtucn0Dfg8FlTE/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvMzFoZmJOM1RMZVc2c1FuZlRubXZWby8yNmZjZWU3NjQ3N2MyODgyZTMwYTE1NjViNjE3MTkwNi9Hcm91cF8yMTQ3MjYxOTQwLnN2Zz93PTM4NDAmcT05MA 3840w" src="https://imgproxy.citrusreader.com/STxHUOgwuNuP67wqrBHy4Bx0iiERtPtucn0Dfg8FlTE/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvMzFoZmJOM1RMZVc2c1FuZlRubXZWby8yNmZjZWU3NjQ3N2MyODgyZTMwYTE1NjViNjE3MTkwNi9Hcm91cF8yMTQ3MjYxOTQwLnN2Zz93PTM4NDAmcT05MA" referrerpolicy="no-referrer"></div></div></div></div></div></div></div></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-16"><div class="max-w-container @container w-full toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px] toc-content-heading scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]" id="choice-and-control"><div class="full-grid-content:@md:col-span-full full-grid-content:@md:col-start-1 max-w-none col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4"><h2 class="text-h3 scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]"><span>Choice and control</span></h2></div></div></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>You can control the ads you see in ChatGPT, including dismissing ads, sharing feedback, learning how and why you’re being shown a particular ad, deleting your ad data with one tap, and managing ad personalization at any time.</span></p></div><div class="col-span-full group not-first:mt-16 not-last:mb-16"><div class="toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px] @container w-full multi-columns:flex multi-columns:px-0 max-w-container"><div class="col-span-full multi-columns:w-full col-span-full toc-visible:@md:col-span-8 toc-visible:@md:col-start-1 @md:col-span-10 @md:col-start-2"><div class="grid size-full grid-cols-1 gap-3 @md:grid-cols-1 max-w-container p-0"><div class="flex flex-col w-full mx-auto transition-opacity duration-medium ease-curve-c max-w-container-desktop relative min-h-0"><div class="relative min-h-0 w-full"><div class="size-full"><div class="group relative overflow-hidden rounded-md aspect-auto size-full bg-surface-loading"><img alt="Two mobile-style screens showing ad settings and history. The left screen displays “Ads controls” with options for History, Interests, deleting ads data, and toggles for personalizing ads and using past chats and memory. The right screen shows “Ads History,” listing ads viewed today with timestamps and brand names, along with a note that users can clear their history at any time." data-nosnippet="true" loading="lazy" width="3840" height="2160" decoding="async" data-nimg="1" class="mx-auto" style="color:transparent" sizes="(min-width: 1728px) 1728px, 100vw" srcset="https://imgproxy.citrusreader.com/RFONqkX71rMpeM7NASBtO28pCQY-5n07t5vIZEGeKmQ/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvTHJKZlI4Z0FsNUdWaFhXOWtnOE9sLzgyZWVhMDVjZGVmOWExYmY5ZWUyMTM5MzFlODM5ZTk5LzEyLnBuZz93PTY0MCZxPTkwJmZtPXdlYnA 640w, https://imgproxy.citrusreader.com/V9lTn7GQUdf2VpcmKMGp6W7dRYPZgBmUYjbSaBOu62k/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvTHJKZlI4Z0FsNUdWaFhXOWtnOE9sLzgyZWVhMDVjZGVmOWExYmY5ZWUyMTM5MzFlODM5ZTk5LzEyLnBuZz93PTc1MCZxPTkwJmZtPXdlYnA 750w, https://imgproxy.citrusreader.com/Xl5m5wgTJsmSEVN_fqd8RH1GYOkF97wQ-XFghWAXEFw/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvTHJKZlI4Z0FsNUdWaFhXOWtnOE9sLzgyZWVhMDVjZGVmOWExYmY5ZWUyMTM5MzFlODM5ZTk5LzEyLnBuZz93PTgyOCZxPTkwJmZtPXdlYnA 828w, https://imgproxy.citrusreader.com/DIHk0p9Y4Pyw-lICW9vBfyQgWHWDxe_3A9VApUdvuGg/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvTHJKZlI4Z0FsNUdWaFhXOWtnOE9sLzgyZWVhMDVjZGVmOWExYmY5ZWUyMTM5MzFlODM5ZTk5LzEyLnBuZz93PTEwODAmcT05MCZmbT13ZWJw 1080w, https://imgproxy.citrusreader.com/AW1bc_0Ai5nmnAx2DPKBR2xe7iwZu_5p47uP-nHfVaI/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvTHJKZlI4Z0FsNUdWaFhXOWtnOE9sLzgyZWVhMDVjZGVmOWExYmY5ZWUyMTM5MzFlODM5ZTk5LzEyLnBuZz93PTEyMDAmcT05MCZmbT13ZWJw 1200w, https://imgproxy.citrusreader.com/xXrs5v7GQdE7I3KhDQXQLukryn7HgG0sj4Dyrvcmdaw/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvTHJKZlI4Z0FsNUdWaFhXOWtnOE9sLzgyZWVhMDVjZGVmOWExYmY5ZWUyMTM5MzFlODM5ZTk5LzEyLnBuZz93PTE5MjAmcT05MCZmbT13ZWJw 1920w, https://imgproxy.citrusreader.com/ZC-Ue4jWLNTN9l1LiU3dRE8HKE8xV2XPG3w1lkGCdSA/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvTHJKZlI4Z0FsNUdWaFhXOWtnOE9sLzgyZWVhMDVjZGVmOWExYmY5ZWUyMTM5MzFlODM5ZTk5LzEyLnBuZz93PTIwNDgmcT05MCZmbT13ZWJw 2048w, https://imgproxy.citrusreader.com/axxKldzck_RxHrP3CjM3xy_rdvKZ_apU4iCIxeYGDds/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvTHJKZlI4Z0FsNUdWaFhXOWtnOE9sLzgyZWVhMDVjZGVmOWExYmY5ZWUyMTM5MzFlODM5ZTk5LzEyLnBuZz93PTM4NDAmcT05MCZmbT13ZWJw 3840w" src="https://imgproxy.citrusreader.com/axxKldzck_RxHrP3CjM3xy_rdvKZ_apU4iCIxeYGDds/raw:1/aHR0cHM6Ly9pbWFnZXMuY3RmYXNzZXRzLm5ldC9rZnR6d2R5YXV3dDkvTHJKZlI4Z0FsNUdWaFhXOWtnOE9sLzgyZWVhMDVjZGVmOWExYmY5ZWUyMTM5MzFlODM5ZTk5LzEyLnBuZz93PTM4NDAmcT05MCZmbT13ZWJw" referrerpolicy="no-referrer"></div></div></div></div></div></div></div></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-16"><div class="max-w-container @container w-full toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px] toc-content-heading scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]" id="long-term-value"><div class="full-grid-content:@md:col-span-full full-grid-content:@md:col-start-1 max-w-none col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4"><h2 class="text-h3 scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]"><span>Long-term value</span></h2></div></div></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>People often use ChatGPT when they’re actively exploring options, comparing ideas, or working toward a decision. In those moments, ads can help people discover relevant products or services they’ll love from businesses of all sizes. We’ll use early ad performance and feedback to keep improving relevance, while always maintaining a clear separation between ads and ChatGPT’s answers and keeping your data private. </span></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>More broadly, we see an opportunity for advertising in ChatGPT to be uniquely valuable for people. In a conversational interface, ads can be more relevant and useful, connecting people to new products and services that fit naturally with what they’re trying to do.</span></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-16"><div class="max-w-container @container w-full toc-visible:md:grid-cols-10 grid grid-cols-12 gap-x-(--grid-gap) [--grid-gap:8px] md:[--grid-gap:16px] lg:[--grid-gap:24px] toc-content-heading scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]" id="whats-next"><div class="full-grid-content:@md:col-span-full full-grid-content:@md:col-start-1 max-w-none col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4"><h2 class="text-h3 scroll-mt-[calc(var(--page-top-space,var(--header-h))+var(--toc-button-h))]"><span>What’s next</span></h2></div></div></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>Our focus with this test is learning. We’re paying close attention to feedback so we can make sure ads feel useful and fit naturally into the ChatGPT experience before expanding.</span></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>For businesses, we are just beginning to explore the ways different types of organizations can participate in the ChatGPT experience in an additive way. Over time, we will evolve our advertising program to support additional formats, objectives and buying models and build new ways for businesses to interact with consumers in ChatGPT. If you’re a business and interested in advertising in ChatGPT, visit </span><a class="transition ease-curve-a duration-250 text-primary-100 hover:text-primary-60 relative underline-offset-[0.25rem] decoration-1 underline" href="https://openai.com/advertisers/"><u class="decoration-1 underline-offset-4"><span>openai.com/advertisers</span></u></a><span> to sign up for more updates.</span></p></div><div class="col-span-full toc-visible:@md:col-start-2 @md:col-span-6 @md:col-start-4 max-w-none not-first:mt-6"><p class="mb-6 last:mb-0"><span>What will always remain true: ChatGPT’s answers remain independent and unbiased, conversations stay private, and people keep meaningful control over their experience.</span></p></div></div></div>