Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
8/21/2026
Read moreFor brands, the creator ambassador is becoming a creator executive
The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan "The Stallion" Howlett.
8/21/2026
Read moreWalmart gets close to $3 billion in tariff refunds
Tariff refunds continue to bolster big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
8/21/2026
Read moreDiscord adds lower funnel with outcomes push
Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.
8/21/2026
Read moreFuture of Marketing: For the source of Nike’s decline, ignore the easy answers
The markets have the vaunted apparel brand in last place. But to understand why it’s lagging, and the hurdles in the way of recovery, marketers should ignore hobby horse explanations.
8/21/2026
Read moreWhy fragmented buyer signals are holding back B2B marketing
B2B buyers expect relevant, connected buying experiences, but fragmented customer data and buying signals make it difficult for organizations to deliver a unified experience. As AI raises the stakes, organizations need a connected data foundation to turn buyer signals into meaningful insights. Partner insights from Adobe.
8/21/2026
Read moreCreators are moving into brands’ AI search playbooks
As brands race to show up in AI-generated answers, creators are becoming part of the strategy.
8/20/2026
Read moreButler/Till extends agentic media buying tests into audio with iHeartMedia
Tests of autonomous media buying tools are spreading into more channels; publishers hope they can make direct buys easier and more attractive to advertisers.
8/20/2026
Read moreTarget plans to lower prices after receiving almost $1 billion in tariff refunds
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.
8/20/2026
Read moreMedia Briefing: Ads for AI agents have a measurement problem
A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.
8/20/2026
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