For brands, the creator ambassador is becoming a creator executive

The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan "The Stallion" Howlett.

8/21/2026
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Media Briefing: Ads for AI agents have a measurement problem

A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.

8/20/2026
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The winners and losers of YouTube’s view count and monetization overhaul

YouTube is changing how it measure views and raising the bar for creators to get monetized. Who wins and who loses?

8/20/2026
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As AI automates everything, The Atlantic is building games by hand

The Atlantic is bucking the AI automation trend with a new trivia game handcrafted by “Jeopardy!” champion and senior editor Drew Goins.

8/19/2026
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USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics

Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.

8/17/2026
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An anatomy of the creator brand trip’s midlife crisis

The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.

8/14/2026
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European publishers are getting hit harder by AI bot scraping, report finds

European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.

8/14/2026
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Walmart-backed gaming publication lays off editorial team

Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.

8/13/2026
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Brands can’t just flip the ’employees as creators’ switch

Employee generated content is an increasingly enticing lever for brands to pull, but there needs to be a clear-cut strategy.

8/13/2026
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Media Briefing: Publishers are replacing Google with a little bit of everything

Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.

8/13/2026
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